What is SEO Optimization in Content Writing?
Digital Marketing

What is SEO Optimization in Content Writing?

Dec 18, 2023
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Have you already created a flawless design for your website? Now, you are planning to publish awesome content on your website. Right? However, only high-quality content is not enough to make your website reachable to your target audience. Your potential customers browse Google to search for your services or products. So, your content needs to be optimized for search engines. SEO should be your focus when you plan, create, and optimize content. The primary goal is to rank your content in the major search engines.

Content Writing Versus SEO Writing

 The term ‘content writing’ refers to the act of developing content only for human readers. However, as you want to make your page crawlable and discoverable to search engines, SEO writing is crucial. Still, it does not mean that your SEO content should be dry and technical. The combination of the SEO writing strategy with creativity leads to the development of the best content. Create top-notch content that aligns well with user intent.

The goal of SEO-friendly content is to draw more organic traffic to your site. On the contrary, normal content is intended to keep your visitors engaged. Keywords are not much significant for the latter. But, if it is SEO writing, you should add relevant keywords and phrases to the content.

Content Optimization Strategy For Better SEO Results

SEO

Creating an SEO-focused content development strategy is a must for driving your website to a higher rank. Thus, learn about the tactics and start crafting content.

Learn About Searcher’s Needs

Google always aims to provide the most relevant and accurate results. It tries to know what the user or searcher wants to know. For your SEO writing projects, it has different implications.

  • Matching The User Intent

User intent lets you know the reason behind the search query. So, your content should match the intent to achieve a higher rank in the SERP. For instance, a user has entered the phrase ‘how to earn money’. The first pages in the search result will show websites that provide a list of ways to earn money.

Although the searcher has typed ‘how to’ in the search bar, his intention is to find a list (not a guide). 

Thus, if you have developed a listicle article on the topic, your page has a chance of appearing in the SERP.

  • Covering Everything Essential To The Searcher

Sometimes, searchers find it advantageous if the page content covers subtopics. That is why Google recommends creating comprehensive content on the chosen topic. You can use Keywords Explorer to find common related keywords and add subtopics to your content.

Use Keywords Properly For Your SEO-Friendly Content-

Placing the keywords properly in content is vital to make it search engine-friendly. But, how frequently should your keywords appear in the content? You can find no rule about optimal keyword density. However, maintaining a density of 1 to 2% is good for Search Engine Optimization purposes.

For proper optimization, your keyword must be used in

  • H1 and H2 tags
  • Introduction (first 100 words) and conclusion
  • Title tag
  • URL

H1 tags are like title tags. Thus, if you have used multiple H1 tags on a single page, search engines will feel confused. Besides, optimized title tags result in higher CTR. SEO content developers should also write meta descriptions, which make a difference in the click-through rate.

Consider Internal And External Linking

SEO

Before publishing your post, you should insert internal links from different pages of your website. Internal links are important for optimizing the content for search engines and target users. Readers can easily find other related pages on your website.

Similarly, search engines prefer internal linking because the links allow them to index your webpages. They can easily determine the architecture and structure of your site.

External linking is also essential because Google tries to direct readers to content that provides comprehensive information. So, you can link content to helpful resources on different websites. Linking to higher-authority sites make your content SEO-friendly.

Promote Content Strategically

Your SEO content writing process is not over after hitting the Publish button. Your content will not rank if you do not promote it. 

  • You may reach out to target readers who will feel interested in your content.
  • Send promotional emails about the upcoming blog content.
  • Connect with more social media followers and promote the posts.

Conclusion

Creating SEO-ready content involves multiple steps because you need to focus on keywords, user intent, and other factors. Quality content is always valuable to readers and search engines. Moreover, Google has complex algorithms to check content readability, which affects the result of your optimization campaign. The best search engine-friendly content also conveys the right message to potential customers. As you need to write for both humans and bots, the content needs to be free from errors. So, create your Content Optimization Strategy and promote your content.

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